The Pet Effect campaign, initially launched in 2017, is a collaborative effort between Zoetis and the Human Animal Bond Research Institute (HABRI) to call attention to the significant scientific evidence that indicates that pets can improve human health across a wide spectrum. Among the areas highlighted by The Pet Effect campaign are the positive effects pets have been shown to have on allergies, autism, cardiovascular health, depression, obesity, and PTSD.
“The Pet Effect aims to put veterinarians at the center of the conversation with pet owners and potential pet owners about how human and pet health are connected. As a HABRI co-founder, Zoetis firmly supports human-animal bond research, and we hope these videos and new research results will help spread the word of the physical and emotional benefits of pet ownership.”
— J. Michael McFarland, Executive Director, Marketing, Zoetis
The latest additions to the campaign, along with previously released materials, can be found on the campaign’s website, ThePetEffect.org. For veterinarian-specific resources, visit ThePetEffect.org/vet. For more information about HABRI’s human-animal bond research, including a new study on PTSD, visit HABRI.org.