United to Improve Our Lives with Pets

The Pet Leadership Council brings together company leaders, industry organizations, trade associations, animal welfare organizations, veterinarians, academia and advocates for pets to promote responsible pet ownership.

Learn More

Sign up for our newsletter to receive the latest news, information, and action alerts.


By submitting this form, you are consenting to receive marketing emails from: The Impetus Agency , 255 Glenville Road, Greenwich , CT, 06831. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Causes

The Pet Leadership Council works with all levels of government, industry, and pet owners to promote responsible lifestyles with companion animals.

Pet-friendly Cities

The Pet Leadership Council has partnered with Mars Petcare US to make cities across the United States more welcoming to pets. The Pet-friendly Cities initiative provides city-specific resources for residents, business owners, property managers, real estate developers, and city officials looking to make their cities pet-friendlier.

Learn More

Be Dog Smart

Whether you are a new dog owner, in the process of searching for a furry companion or deciding if adding a four-legged friend to your family is right for you, Be Dog Smart is here to help!

Be Dog Smart is a Pet Leadership Council initiative designed to guide prospective pet owners in the process of looking for a dog – whether that’s by way of a professional breeder, sold in a pet store, from a friend or family, or adopted from a shelter or rescue. No matter the source, knowing what to expect, what to ask and what to look for is an important responsibility as a potential dog owner.

Learn More

Happy Healthy Fish

The Pet Leadership Council embraces the responsibility to ensure the health and welfare of aquatic life, promote environmental stewardship and provide education and training on responsible fish keeping. That’s why the PLC is working to educate consumers about selecting and caring for the right fish, the prevention of invasive species and ongoing conservation efforts.

Learn More

Take Action

If you are passionate about the well-being of pets and want to get involved, sign up for our newsletter for updates on important issues and how you can help.

Pet Industry News

WPA Announces Brand Refresh

The World Pet Association (WPA) recently announced that their brand has been given an overhaul. The brand refresh, announced at SuperZoo last week, is intended to better align with the needs of retailers. As part of the refresh, the WPA logo has been redesigned to reflect WPA’s role a a progressive and caring steward of […]

APPA’s New Pets Add Life Video Goes Viral

A new video from the American Pet Products Association’s (APPA) Pets Add Life (PAL) campaign has gone viral, netting over one million views since its debut last month. The video, a send-up of the television program “Cheaters,” depicts a dog who suspects his owner has been spending time with another dog behind his back. Viewers […]

Idahoans Can Now Get Pet-Friendly License Plates

Idaho recently unveiled a new license plate design for motorists who want to put their pet-friendliness on display — and on their vehicles. The new plate design was made available following the passage of Idaho House Bill 105. The bill, a pet project of former Idaho state representative Hy Kloc, had been in development for […]

Do NOT follow this link or you will be banned from the site!