PetSmart Charities recently announced the launch of a new social media campaign intended to boost the number of pet adoptions.
The new #PicMe campaign asks social media users to share photos of adoptable pets to encourage others to, from the perspective of the pet, “pick me.” PetSmart Charities is hoping the campaign will encourage pet lovers to adopt 25,000 pets during National Adoption Weekend which runs from September 14 to 16.
“We know people are passionate about helping to end pet homelessness. But historically, unless you were ready to adopt a pet into your home, there was no other way for millions of pet-lovers to take part in National Adoption Weekend. Now, by sharing a photo, video or Boomerang of an adorable, adoptable pet on Facebook, Twitter or Instagram, and using the hashtag #PicMe, everyone has the ability to help by inspiring their community of followers to consider adopting a pet.”
— David Haworth, President, PetSmart Charities