Petfinder is celebrating its 20th anniversary by giving a gift of its own.
Petfinder is challenging its users to donate $200,000 to the Petfinder Foundation, which awards grants to shelters and rescues. As part of this campaign, Petfinder has released a celebratory video that tells the stories of people whose lives have been transformed by their adopted pets. Petfinder is challenging viewers to spread the word; if the video receives over one million views, the Petfinder Foundation will award 20 $10,000 grants to member shelters and rescues.
In addition to the video challenge, Petfinder has also partnered with several celebrity adoption advocates to promote the campaign.
“My family and I have adopted and fostered more pets through the years than I can count. I strongly support Petfinder’s goal to find forever homes for adoptable pets and to encourage people to consider pet adoption. By simply watching the #MetOnPetfinder celebration video, you can help Petfinder continue to support shelters and rescues that care for adoptable pets around the country.”
– Tony La Russa, Co-Founder, Animal Rescue Foundation & Major League Baseball Hall of Fame Inductee
UPDATE: As of the publication of this article, the video has met and surpassed the one million view mark.