A new report released recently reveals generational differences among pet owners’ behaviors.
The “Pet Parenting Boom” report, conducted by consumer packaged goods sales and marketing agency Acosta, examines pet interaction behaviors as well as purchasing behaviors among Millenial, Gen Xers, and Baby Boomers. The study’s findings include:
- Ninety-four percent of pet owners indicate their pets are part of the family, with 80 percent treating them like children.
- Forty-two percent of pet owners allow their animals to sleep in their beds.
- Ninety-four percent of Baby Boomers talk to their pets daily, versus 64 percent of Gen Xers and only 47 percent of Millennials.
- Sixty-seven percent of Millennials take photos of their pets regularly, and 63 percent upload the photos to social media.
- Fifty percent of pet owners include their pets in family holiday cards.
“Pet owners shop for their animals much in the same way they shop for themselves. Retailers can apply key best practices in grocery to the retail pet channel as well, including appealing to Millennials, emphasizing health and wellness, and improving convenience to increase shopper loyalty.”
— Colin Stewart, Senior Vice President, Acosta
To view the report in full, visit www.acosta.com/hottopicreports.