PetfoodIndustry.com reports that small pet foods appear to be following trends seen in other pet food categories; specifically, a strong bent toward functional ingredients and strong influence of humanization.
Their article describes observations made during this year’s SuperZoo among new products. Not only are functional ingredients — those that are claimed to provide greater bioavailability of nutrients or those that claim to offer specific benefits to the body — in vogue, but foods that offer human-like indulgences — such as cake-like treats for chickens — seem to be taking off as well. In addition to these two trends, PetfoodIndustry.com also reports that new products appear to be placing a greater emphasis on sustainability of ingredients as well as their sourcing.
For a full account of small pet food trends observed at SuperZoo, read PetfoodIndustry.com’s full report.