The Pets and Vets program trains rescue dogs to become service animals that are then provided to qualifying veterans. Rescued dogs who enter the program are provided with training for obedience, public access, and to perform specific tasks. Veterans who are paired with dogs through the program receive the dog at no expense.
Purina’s contribution to the Pets and Vets program was made possible through Purina’s #DogThanking campaign, which ran concurrently with the National Dog Show and Thanksgiving. During the campaign, Purina donated one dollar for every pet owners who posted to social media using the #DogThanking hashtag and who tagged @Purina.
“The #DogThanking campaign was an engaging way for pet lovers to thank the pets that make our lives so special while making a difference in the lives of many veterans and shelter dogs. We are grateful to Purina for selecting us as their partner to raise awareness and funds for this unique program. This donation helps us rescue more dogs and serve more veterans living with PTSD, traumatic brain injuries and other challenges – truly saving lives at both ends of the leash.”
— Tony La Russa, Co-founder, Animal Rescue Foundation