Zoetis has partnered with The Human Animal Bond Research Institute (HABRI) to develop a campaign that aims to introduce the public to the growing body of research that suggests that pets are good for our health.
The campaign, known as “The Pet Effect” has been built around the studied benefits of human-animal interaction on human health, include effects on depression, blood pressure, and cardiovascular disease risk. The campaign playfully presents the health benefits pets through the lens of pharmaceutical marketing — side effects and all.
A recent survey conducted by HABRI revealed that veterinarians may play an important role in pet owners’ understanding of the human-animal bond. Through The Pet Effect campaign, Zoetis intends to provide veterinarians with tools and resources to help them communicate the benefits of the human-animal bond to pet owners.
“We’ve learned that people actually feel better, are physically more healthy, and human well-being is enhanced because of a healthy relationship with a pet. We hope that The Pet Effect campaign will help veterinarians explain this bond and the health benefits it provides to pet owners.”
— Dr. J. Michael McFarland, Group Director, Companion Animal Marketing, Zoetis
More information about The Pet Effect can be found at https://thepeteffect.org.