A new observance has been created to help reunite lost pets with their owners. The American Veterinary Medical Association in conjunction with the American Animal Hospital Association has declared August 15th Check the Chip Day. The new observance is intended to serve as a reminder for those who find lost pets to check for the presence of an identifying microchip as well for pet owners to register their pets microchips and to keep the information associated with them current.
It’s a sad situation, but unfortunately not an uncommon one. As important as microchipping is, a microchip is only as good as the contact information registered along with it. And six out of 10 microchips aren’t registered. That means 60 percent of families who are counting on a microchip to bring their pet safely back home will be sadly, devastatingly disappointed if their pet gets lost.
It’s critically important to register every pet’s microchip – and equally important to make sure you keep the registration information up-to-date. If you move or change phone numbers, your pet’s microchip information needs to be updated to reflect your new contact information.
For more information about the new campaign, visit the Check the Chip website.