PetSmart recently launched a new initiative intended to drive research, innovation, and education in pet nutrition.
The initiative, known as the Healthy Pet Advisory Council, is intended to help PetSmart develop healthier pet foods while also educating pet owners on the latest advances in the science of pet nutrition. Among the areas to be investigated by the council are the development of new ingredients and manufacturing technologies as well as strategies to educate pet owners and retail employees on issues surrounding pet nutrition and health.
A number of experts in the areas of pet nutrition, health, and food safety have been recruited to serve on the Healthy Pet Advisory Council. Current members include:
- Tony Buffington, DVM, PhD, DACVN, Clinical Professor, Department of Medicine and Epidemiology, UC Davis School of Veterinary Medicine
- Randy Johnson, PhD
- Kelly Swanson, PhD, Professor, Comparative Animal Nutrition, University of Illinois at Urbana-Champaign
- Joseph Wakshlag, DVM, PhD, Clinical Nutrition Section Chief, Cornell University
“The goal of the council is to advance the health and wellness of pets across North America through pet nutrition research and innovation. This research will help enhance PetSmart’s proprietary pet food formulations and educate pet parents in line with advances in pet nutritional science. We sought out some of the most innovative thought leaders in this area, including veterinarians, researchers and nutritionists to join our effort, and we look forward to providing new options for pets and pet parents in the future.”
— Paul Hunt, Senior Vice President, Sourcing & Product Development, PetSmart
In the weeks ahead, the council intends to launch a public website to provide nutritional guidance to pet owners.