A recent report from Packaged Facts reveals differences in pet food purchasing trends across the United States.
The report, “Pet Population and Ownership Trends in the US: Dogs, Cats, and Other Pets,” examines trends in pet ownership and consumer behavior across the United States over the past several years. Among the results, major differences were found between urban and rural pet owners. Pet owners in urban areas were observed to be more likely to believe that their pets had special dietary needs or allergies and sensitivities than their rural counterparts. Urban pet owners were also more likely to believe that their pets suffered from anxiety or stress related issues.
Purchasing behavior differed between urban and rural pet owners as well. Pet owners in urban areas were more likely to purchase pet products over the Internet than rural pet owners. Urban pet owners were also more likely to weigh a company’s philanthropic track record when making purchasing decisions.
One area of common ground? A belief that pets make a positive contribution to our lives. Across lines of geography, age, and ethnicity, over 90% of pet owners believed that pets are beneficial for their physical or mental health.
Interested in other regional differences and similarities? Check out the full report.