In the wake of Petfood Forum Europe 2017, a number of trends among European pet food consumers has emerged. While many aspects mirror those of North American markets, the European market differs in a few interesting ways.
The conference, held in Cologne, Germany earlier this month, hosted industry leaders and nutrition experts from across Europe and beyond for a series of presentations on pet nutrition. Among the presentations was a summary of perceptions of valued pet food features of dog and cat owners in Germany, Spain, and the United Kingdom. The presentation, given by Sarah-Jane Godfrey, technical marketing manager for DSM, revealed that functional nutrition and the ratio and sources of protein were among the most important features for consumers in those markets. In a major departure from the United States, those markets generally reported less concern about grain and gluten content in their pets’ foods. Sustainability and quality of ingredients also rated as high concerns across those markets.
For other trends in European markets — including major differences between Eastern and Western Europe — read the full story on Petfood Industry.