The report, the sixth edition of Packaged Facts’ Pet Supplements Market in the U.S., outlines a number of trends that have influenced the growth of the pet supplements market — which had sales of $580 million in 2016 — over the past five years. Many of the observed trends follow those seen among human supplements, hinting at the growing influence of humanization within the pet industry. Some of the more noteworthy findings include:
- Greater demand for dog supplements than cat supplements at a ratio of 3:1
- Greater demand for supplements that offer benefits to joint, digestive, cognitive, cardiovascular, and skin health
- Greater demand for variety among cat supplements. including those offering benefits to renal and urinary tract health
- Greater demand for turmeric as an ingredient
- Greater demand for cannabidiol as an ingredient
- Larger emphasis on palatability
The full report is available for purchase from Packaged Facts and contains over 150 pages of additional observations of pet food supplement trends from 2012 to 2016.