A new report on the state of the pet food industry suggests that eCommerce is responsible for pushing sales of dog and cat food in the United States over $27 billion in 2018.
The breakdown, included as part of Packaged Facts‘ 14th edition of Pet Food in the US, indicates that eCommerce both expanded the capacity of the pet food market in 2018 while also encroaching on sales from brick-and-mortar pet food retailers.
According to the report, pet speciality chains continue to hold the largest share of pet food sales, followed by mass market retail chains and Internet-based sales. Despite bringing up the tail-end of the list of channels, the Internet-based sales channel experienced substantial growth in 2018 and is on track to take an even greater share in 2019
Beyond the sales channel shake-up, eCommerce has indirectly added some volatility to the brand landscape as well. The emergence of Amazon‘s private label, Wag, and Chewy‘s private label, American Journey, has bumped into the shares of established brands. Both Amazon and Chewy have taken advantage of their respective sales platforms to promote their own brands. As the share of eCommerce sales increases, this effect is expected to increase.