APPA’s New Pets Add Life Video Goes Viral
A new video from the American Pet Products Association’s (APPA) Pets Add Life (PAL) campaign has gone viral, netting over one million views since its debut last month.
The video, a send-up of the television program “Cheaters,” depicts a dog who suspects his owner has been spending time with another dog behind his back. Viewers follow the exploits of an investigative team dispatched to surveil the owner in an attempt to catch them in the act.
“We’ve received such a tremendous reaction to the “Caught” video in just a few weeks and it’s continuing to garner views, comments, and shares. Whether you’re familiar with the ‘Cheaters’ TV series or not, this is a fun and entertaining video with a good message capturing the attention of the entire pet-loving community.”
— Steve King, CEO, the American Pet Products Association
Founded by APPA, PAL is a nonprofit campaign dedicated to sharing information about how pet ownership benefits animals and people alike. PAL’s mission is to increase awareness of the bonds and other rewards associated with pets of all types. Primarily through social media with videos, contests and engaging content, PAL spreads the joys of pets and aims to deliver key messages about the human-animal bond, responsible pet ownership, pet acquisition, and health benefits of pets.