The American Pet Products Association has announced the release of its 2015–2016 National Pet Owners Survey: Generational Report.
The APPA National Pet Owners Survey: Generational Report examines pet ownership by generation to identify trends, changes and new opportunities in the pet products market.
The Baby Boomer generation has been an integral part of the growth of pet ownership over the past two decades and represents the largest segment of pet owners. With Baby Boomers facing questions about whether they can continue to care for pets and whether they plan to get a new or replacement pet, and Millennials contemplating whether to become first-time pet owners, this report explores the changing landscape of the pet products market space, as well as the opportunities created in this environment. Understanding generational trends is increasingly important as they take on a substantial role in defining the pet products marketplace.
Those interested in ordering a copy of the report can do so by completing this form and e-mailing it to firstname.lastname@example.org or faxing it to 203-532-0551.