According to the American Pet Products Association’s National Pet Owners Survey, more pet owners are purchasing holiday gifts for their pets than ever before. While numbers are up overall, cats are apparently more likely to make the naughty list than dogs; 38% of cat owners report that they buy gifts for their festive felines compared to over 50% for dog owners and their dogs. In addition to species-based differences, the numbers vary across generations as well:
On average, Generation Y spends nearly twice as much per gift ($23.50) compared to Builders ($11.50), Gen X ($12.89) and Baby Boomers, who spend the least on gifts for dogs. Regardless of budget, that’s a potential of 39 million dogs and 32 million cats making holiday lists this year.