A lack of communication among consumers, academics, and the industry was a major topic at this year’s Petfood Forum Town Hall event.
Held at this year’s Petfood Forum, the town hall event allowed attendees to engage a panel of pet nutrition experts on the latest trends and issues within the pet food industry. The session covered a range of topics, but poor communication seemed to be a particularly hot topic for many in attendance. Among the concerns expressed were a poor flow of ideas and discoveries between university-based researchers and those at companies as well as the difficulty in effectively informing consumers amid increased noise from dubious sources on blogs and social media.
“We have to fight the fake news and misinformation. We have to get the industry together and educate the consumer.”
— Karen Wedekind, Comparative Nutrition Manager, Novus International
For a more detailed recap of the town hall event and some of the ideas generated there, check out the full story on PetFoodIndustry.com